The growing impact of AI in the workplace is transforming how businesses operate, with Generative AI (Gen AI) leading the charge. Gen AI, a technology that uses machine learning algorithms to produce anything from text, to images, to code—even composing music in a specific style or genre—has witnessed a meteoric rise in adoption.

The amounts organizations are investing in computing power, data, algorithms, AI-experienced talent, and application development is on an exponential growth trajectory—from $38billion in 2019, to $98billion in 2023, to a projected $2trillion in 2030; all in the pursuit of automated brain power.

Brain power is also growing at an exponential rate—from ChatGPT generating 3,000 words per minute in 2022, to GPT4 achieving 25,000 words per minute in 2023, to most recently, Claude AI’s 75,000 words per minute.

This is important as we consider the speed at which Gen AI can create content, and it’s impossible to comprehend how much content it will be able to generate as it continues to evolve. But the big question is, can it create better content than humans? Only time will tell.